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Where I Come In
US MARKET ENTRY
Adapt your ICP, offer, positioning, pricing, channels, and sales narrative for US buyers.
PRODUCT LAUNCH
Align the ICP, offer, pricing, channels, and sales narrative before launch.
BEYOND FOUNDER-LED SALES
Turn founder knowledge into a repeatable GTM motion your team can run.
How Decisions Get Made
This Is Decision Work, Not Execution
01
Interpret what traction signals are actually telling you
02
Frame the one decision that unlocks everything else
03
Commit before momentum is wasted
Meet Nico Fara
FOUNDER & FRACTIONAL GTM EXECUTIVE
Engineer by training, founder by experience. I help founder-led businesses build the GTM foundation for a US market entry, product launch, or the move from founder-led sales.
What People Say About the Work
Founder, AI Company
Nico gets quickly to the questions that matter: who the buyer actually is, what should come first, what is realistic to execute, and what deadline you are really committing to.
Chairman, AI Infrastructure Organization
She has an ability to take things that could be overwhelming and reduce it to measurable steps. It’s non-trivial, and it makes a difference.
Founder, AR Company
Nico helped me step back and question whether we were defining the company too narrowly through the product we started with. That conversation helped me get unstuck.
Ways to Engage
1
ICP & Wedge Clarity Sprint
You have traction in multiple directions, but need to choose one defensible focus.
2
Go-to-Market Strategy & Narrative Foundation
You have a focus. Now you need a go-to-market system & story that compounds instead of fragmenting.
3
Fractional Strategic Growth Partner
Strategy looks good until reality pushes back. I stay in the room to keep decisions stable as new data comes in.
